Magazine B is an ad-less publication that introduces one well-balanced brand in each issue. This balance is based on four principles; beauty, practicality, price, and philosophy. B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing.

Issue 38 covers outdoor pioneer PATAGONIA. Between the covers are untold stories of the brand along with its sentiments and culture.

See other issue of B here.