Magazine B is an ad-less publication that introduces one well-balanced brand in each issue. This balance is based on four principles; beauty, practicality, price, and philosophy. B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing.

Issue 22 covers outsole manufacturer Vibram, who’s rubber soles can be seen on high end sneakers to hiking boots. Between the covers are untold stories of the brand along with its sentiments and culture.

See other issue of B here.