L’etiquette.. It’s a different type of fashion magazine. A french based biannual publication thats less fashion, more concerning. Less superficial, more exciting.. Rather than showing the garments, they instead explain the effect they have on self expression. Constructed as a real guide, both educational and entertaining, it will identify the style trends of the year. It will thus help men, who are more and more interested in fashion, to dress on a daily basis, without ever becoming fashion victims.

In #8 expect mountain gear, raincoats, band tee’s and heaps more. 160 pages of bliss